By Ashley Colley
AWSM@Missouri kicked off the spring semester with two events featuring two women working in the sports media industry: Kristi Dosh and Cara Capuano.
On Feb. 4, members of the organization Skyped with sports business reporter Kristi Dosh (@SportsBizMiss), who most recently worked for ESPN and Forbes. Now Dosh is working as a sports management professor at the University of North Florida and sharing career advice as a professional speaker.
The session with Dosh touched on everything from using social media to networking to how to make a cover letter and resume stand out. The social media aspect was an important one as the group got into contact with Dosh by reaching out to her via Twitter.
“Getting a job in sports media is all about who you know, and more importantly, who knows you. Don’t be afraid to reach out to people. The worst thing that can happen is they say no. All it takes is one person to say yes,” Dosh told the AWSM@Missouri group.
One of the biggest ways to get into the industry or move up the career path is simply being in the right place. To do that, Dosh said to let people know what you want to do while having conversations with them. For college students, there’s a good chance the person you are having a conversation with is going to ask you what your goal is or you can steer the conversation in that direction.
On Feb. 22, students met with ESPN’s Cara Capuano (@CapuanoESPN), who was in town to call the Missouri vs. Tennessee women’s basketball game. During the meeting, Capuano shared her four P’s for success in the industry:
Patience: Capuano encouraged the women to be tenacious, get to know as many people in the industry as possible, and work in small markets where experience trumps prestige. She said to visualize the ladder to success as a true ladder: Don’t languish on every rung, but don’t try to run up it, either.
Positivity: Sports broadcasting is a stressful job with demanding deadlines. If you act positive, Capuano said, people will remember you as someone they enjoyed working with.
Persistence: Early in her career, Capuano stuffed envelopes with resume tapes to send to potential employers. She made phone calls and wrote letters. She made connections that eventually turned into jobs. Capuano has continued to do this throughout her career.
Passion: Capuano credits her father for the first three P’s. She added passion because, she said, this is an industry that will always demand time when you least want to give it. You have to love the job in order to stick with it. “Without passion, it is going to be extremely tough because one of the biggest realities of this job is sacrifice,” Capuano said.
She also touched on one of the values AWSM preaches to its students — being supportive of other women in the business. “Women are in the minority. Not just in media, but also in the stands,” Capuano said. Women working in the sports industry can help each other by doing good work and being supportive of each other. We want to be competitive by nature but we need to help each other grow and succeed, Capuano emphasized.
Coming up: AWSM at Missouri will be Skyping with Fox Sports Detroit’s Shannon Hogan (@Shannon_Hogan), a Missouri alum and a former college athlete, on March 12 for their monthly meeting.