By Heather Burns
Robin Phillips has spent her fair share of time on the frontlines of news gathering. She worked for more than 25 years in newspapers before joining the staff, four years ago, at Arizona State — where she serves as digital director at the Donald W. Reynolds National Center for Business Journalism.
Phillips will lead a session during the Arizona conference, “Multimedia storytelling: The next level.” While the 24/7 news cycle can be daunting, Phillips will emphasize learning to use the multimedia and social media tools you already have to help you to keep up.
First, you need to figure out what works by studying analytics. The Internet lets us share as many or as few stories as a news organization can handle. But which ones are getting read? Second, journalists need to master their phone. From taking photos or shooting video, to keep readers up-to-date on breaking news, Phillips will walk conference attendees through what can be done with mobile and iPad tools.
People are drawn to news in a variety of different ways, so getting eyes on your story can be as simple as providing a photo or video in addition to the written word. Journalists today are responsible for building their own brand. Phillips will show attendees how to get their name out there by using social media tools like Twitter, Instagram, Facebook, Flickr and Storify.
Phillips, whose previous stops include the Arizona Republic, Newsday and Business Week Online, plans to empower the audience during the June 21 session to figure out the tools needed to compete in the ever-changing, fast-paced media world.
Convention agenda: Check here for the full schedule of #AWSM2013.