The 2011 AWSM Convention is less than two months away — Yay! — but if you still haven’t registered, here are some convention details that just might persuade you that you need to be in Charlotte.
Remember, the convention is June 23-25 at the Omni Charlotte.
Thursday, June 23
Please note: Make your travel arrangements so that you’ll be at the Omni no later than 5 p.m. so you don’t miss the bus to Charlotte Motor Speedway.
Friday, June 24
9-1030 a.m.: Breakfast discussion
Climbing the Ladder: How to Be an Effective Leader
Description: Women who have risen to the heights of their professions discuss their journeys — the failures and the successes. What they have learned while navigating male-dominated worlds will provide insight and inspiration.
1040-1155 a.m.: Breakouts
1. Putting Your Best Face Forward: Being Great on Camera
Description: Maybe you’re already in broadcast looking to sharpen your reporting skills. Maybe you’re in print thinking about a move to broadcast or you’re simply wanting to sharpen your on-camera skills. This panel is for you.
2. Q&A with the Veterans
Description: This popular panel returns. A distinguished group of sports media veterans talk about their experiences. Want to learn how to get that first job or that next job? Want to know what it takes to navigate the sports media world? Want to network better? Then, this session is for you.
1205-115 p.m.: Breakouts
1. All-platform journalism: You want me to do what?
Description: In this changing media landscape, we’ve all had times when we’ve thought, “What in the world am I doing?” Whether you’re a writer who finds yourself on video, a broadcaster who finds yourself writing or an editor who finds yourself doing a little bit of everything, we’ll talk about balancing it all.
2. The Art of a Good Pitch: How to Sell The Story for PR, Print and Broadcast
Description: No matter what field you’re in, you have to sell stories. If you’re a PR person, you might be wondering if press releases are still effective or if there are new ways to get your stories told. If you’re a reporter, you might be trying to convince your boss to let you do that story you’ve been dying to do. If you’re a freelancer, you might be wanting to sell your ideas to a magazine or a publisher. We’ll discuss what it takes to sell your ideas.
125-245 p.m.: Lunch
Dorothy Seymour Mills, baseball author and trailblazer
3-5 p.m.: Career Fair
730 p.m.: Mary Garber Pioneer Award dinner honoring 2011 winner Rosa Gatti, ESPN
11 p.m.: Hospitality
Saturday, June 25
915-1045 a.m.: Breakfast discussion
Working with the Media and for the Team
Description: The balancing act is delicate — how do public relations specialists handle the needs of coaches and athletes along with the needs of the media, especially when those needs are at odds? This discussion will explore the issues involved on both sides of the equation.
1055 a.m.-1205 p.m.: Business meeting
1215-125 p.m.: Breakouts
1. Social Media: Making the most of Twitter, Facebook and the blogosphere
Description: There are more tools than ever before on the internet. How do you maximize their potential while avoiding the trouble that can lurk online? We will discuss everything from search engine optimization and better blogging to ethical issues on Twitter and Facebook.
2. Women’s Sports Brand: Is it hitting the mark?
Description: More than ever, girls and women are playing sports. But over the past decade, the coverage of women’s sports has increased only slightly. In this era of budget cutbacks, shrinking news holes and vanishing local sports broadcasts, what does the future hold for the coverage and marketing of women’s sports?
135-250 p.m.: Lunch
Molly Barker, Girls on the Run founder and motivational speaker
3-415 p.m.: General session
Locker Room Behavior: Can bad situations be avoided?
Description: Women in sports media gained access to locker rooms decades ago, but issues still persist. What can be done by reporters, editors and public relations specialists to avoid bad situations?
7 p.m.: Closing night: TBD (What, you think we can’t leave some surprises for later? )
11 p.m.: Hospitality
* Schedule subject to change