By KATHY KUDRAVI
What is the value of AWSM?
It’s a question that likely gets asked by all of you every time your membership renewal notice or convention registration email drops into your inbox. With the economy still in flux, media changing their business model and costs just rising in general, what does being a member of the Association for Women in Sports Media mean?
You can look at it two ways – the value in terms of dollars and cents and the value to you as a journalist. As part of that look, we are launching a new marketing campaign for AWSM – The Value of AWSM.
Dollars and cents is an easy breakdown. An annual membership costs $50 for professional members and $25 for students. Yet a frequent point brought up is how “expensive” an AWSM convention can be, especially for students. But if you break down the costs, it’s easy to see what a bargain an AWSM convention really is!
For instance: AWSM’s convention rate of $250 includes meals, most transportation to off-site events and speakers. Our convention VPs and coordinators work to get the best deal at high-end properties.
Other conventions do not include the cost of meals in their rates. For example, the 2013 National Association of Black Journalists gathering in Orlando, rates ranged from $225 for student members registering early to $650 for non-member professionals. That price did not include ticketed and pre-registered events!
The Associated Press Sports Editors also had a wider range of convention costs. The National Association of Hispanic Journalists also charged rates ranging from early student registration of $170 to non-member onsite fees of up to $620! And this did not include meals either.
From a simple financial standpoint, AWSM is a bargain.
But what else does being a member of AWSM provide you? For me, AWSM has meant finding best friends and “comrades in arms,” people who know exactly what you are going through when you are trying to work, get a story, edit, handle a team or just keep your life in order while dealing with daily deadlines. It has meant finding mentors, mentees, jobs, story ideas, tips on being a better manager, sources, etc.
In other words, membership in AWSM has been invaluable. To see what we mean, take a look at the short video accompanying this.
In the coming months, you’ll see the Value of AWSM throughout our materials. We hope that you’ll also show your true colors about the Value of AWSM and what it means to you.