By Kelli Grashel
Orlando, Fla. — Multimedia and convergence trainer Victoria Lim presented two breakout sessions May 24 at the Rosen Shingle Creek.
Lim, who was once nicknamed the “Queen of Convergence” by the Poynter Institute, led separate sessions titled “Five emerging social media technologies” and “iPhone journalism reinvented.”
“You want people to engage with you and give you feedback,” Lim said.
Lim explained the importance of engagement in social media. Social media gives people the opportunity to report and share something that journalists don’t, which is why Lim says you want people to help tell the story.
Next, Lim presented “social media in secret,” which could be closed, invite-only groups/discussions forums. One example that was heavily discussed was Snapchat, a mobile messaging service that allows users to send photos, videos and text messages that disappear within a few seconds. She contemplated with AWSM members the different ways Snapchat could be implemented and advanced in sports.
While social media can be secretive, it is most often shareable and informative. Lim used the Kobe Bryant vs. Lionel Messi “selfie shootout.” Turkish Airlines used an advertisement to highlight digital trends, selfies and photo bombs as a means to promote its brand. The airline’s innovative strategy has reached almost 137,700,000 viewers on YouTube.
“Credibility is making a comeback,” Lim said.
Lim demonstrated a number of new social media trends including an advanced detail search on Twitter that allows users to search with different parameters. Other trends that relate to Twitter were Chirpstory and Trendsmap. Chirpstory allows users to bundle tweets of a similar topic into stories similar to Storify. Trendsmap offers a way to see where terms are trending all over the world.
Lim showed how teams like the Miami Heat are using www.thinglink.com to upload images and incorporate video or text.
One website that could be very useful for sports media professionals is http://infogr.am where you can create free infographics. Other social media trends included Tineye (a reverse image search engine), Dipity (creates more interactive multimedia timelines), Ban.jo (a social discovery app), Storymap and Snapchat.
Lim’s second session featured iPhone journalism and how to make the most of a personal smart phone. With mobile news-gathering you can shoot photos, videos and post stories.
Lim highlighted the positive aspects like audience interaction and more robust storytelling and offered a few statistics: Forty four percent of adults own smartphones while 50 percent own tablets or smartphones and 62 percent of smartphone owners gather news on their device.
Lim said when shooting video or recording audio to put your phone on airplane mode in order to avoid disruptions. No one wants a phone call to come in during a report or interview.
With audio, Lim listed Audiobook, Soundcloud, Google Talk and Notability as applications that are great for recording, social-media sharing, email messaging or embedding.
With her iPad in hand, Lim displayed the ease of which to edit audio and video on a tablet simply because of having a bigger surface. Some of the video applications she suggested were Dropbox, Magisto, Goprostudio, iMovie, Pinnacle and Cute CUT.
So, why do it?
“Speed. Get it first,” Lim said.