AWSM will hold its 2021 convention June 3-6 at the Fairmont Dallas in Texas. AWSM previously met in Dallas for the organization’s 20th anniversary meeting, in 2007. Dallas was selected ahead of Atlanta and the Los Angeles area because of its central location and competitive prices.

All members who sign up during the early registration period – which runs March 31 through April 10 – will be offered a reduced registration rate of $300. After April 10, general registration prices are in effect: $750 for nonmembers, $425 for professional members and $350 for student members. Cancellations are subject to a $25 fee. No refunds will be processed after April 30. #AWSM2021 registration will close April 30 or when the event reaches capacity. The past three AWSM conventions have sold out.

Fairmont Dallas, located in the heart of the downtown arts district, will offer #AWSM2021 attendees a rate of $169/night for singles and doubles during the program. Additional adult occupants in the guest rooms are subject to a fee. The rate is good two days before and after the convention, subject to availability, and includes complimentary internet. Valet parking is available to attendees at a discounted rate of $20/night.

The closest airport is Love Field (DAL) – which is seven miles from the hotel and served by Alaska Airlines, Delta and Southwest. Dallas-Fort Worth International Airport (DFW) is located 19 miles away and the country’s largest hub for American Airlines. Other North American airlines serving DFW: Air Canada, Alaska, Delta, Frontier, JetBlue, Spirit, United and WestJet. As always, AWSM will look to secure nominal airline and airport shuttle discounts for attendees.

AWSM’s 2020 convention, which had been set for Dallas in July, was canceled because of the coronavirus pandemic.